Sabrina Ionescu Net Worth: NIL Deal, Contract, Salary, Investments and More

Sabrina Ionescu is a standout American basketball player known for her gameplay, leadership, and historic achievements. She was born in Walnut Creek, California. She made headlines as a collegiate star at the University of Oregon, where she became the top player in the NCAA’s all-time career triple-doubles. Her incredible court vision and scoring ability made her one of the most talked-about players in women’s basketball history.

In 2020, she was selected as the No. 1 overall pick by the New York Liberty in the WNBA Draft. Despite an early injury in her rookie season, Ionescu bounced back and quickly proved herself as a key player for the Liberty. Sabrina Ionescu is considered the best three-point shooter of all time. She is a three-time WNBA All-Star and has been a part of the All-WNBA team. Her impact goes beyond her stats, she has become a face of the WNBA’s next generation and a role model for young athletes worldwide. Off the court, Sabrina is known for her close relationship with the late Kobe Bryant, who mentored her. She has also been vocal about growing women’s sports and equality.
Sabrina Ionescu's incredible gameplay and popularity are among the reasons behind her massive earnings, She attracted many big brands with her influence off and on the court. Her popularity and marketability led to a multi-year partnership with Nike, where she has her signature shoe, Sabrina 1.

Sabrina Ionescu NIL Deals

Sabrina Ionescu graduated from the University of Oregon in 2019 and entered the WNBA in 2020, when she was drafted by the New York Liberty. This was just before the NCAA allowed college athletes to earn money from their name, image, and likeness (NIL), a rule that was introduced in 2021. Because she had already graduated, Sabrina didn’t get a chance to benefit from NIL deals while she was still playing in college.

However, even before the NIL rule was introduced, Sabrina’s talent and popularity were already drawing attention. In 2020, she signed a major endorsement deal with Nike while starting her professional career. This partnership continues today, and she even has her signature shoe called the "Sabrina 1," which is a big milestone for any athlete.

During her college days, Sabrina was famous for her incredible three-point shooting and overall performance, making her one of the most recognised players in women’s college basketball. Today, she serves as the Chief Athlete Officer at Division Street, a company that helps University of Oregon athletes with their NIL opportunities, where she offers advice and support to young athletes. If NIL deals had existed during her college years, Sabrina’s popularity and skills would likely have earned her many sponsorships and brand deals.

Sabrina Ionescu Contract

Sabrina Ionescu started her professional basketball journey in the WNBA when she was selected as the first overall pick by the New York Liberty in the 2020 WNBA Draft. Her selection was highly anticipated, as she had an outstanding college career at the University of Oregon. Sabrina signed a rookie contract, which was for three years, covering the 2020, 2021, and 2022 seasons. Despite facing an early injury in her rookie year, she quickly proved her value on the court with her skills, long-range shooting, and leadership.

Her initial contract ended in 2023, and the New York Liberty decided to retain her. In 2023, Sabrina Ionescu signed a two-year contract extension with the team, ensuring her presence through the 2023 to 2025 seasons. The Liberty showed their strong belief in Sabrina by giving her a contract extension, proving that they see her as a key part of their team and their hopes to win a championship. Since joining the Liberty, Sabrina has become one of the most popular players in the league. Her steady performance and rising fan base have made her an important player for the team and a big name in the future of the WNBA.

Sabrina Ionescu Salary

Sabrina Ionescu’s first WNBA contract with the New York Liberty was worth $213,597 for three years. This means she earned an average salary of $71,199 each year during her rookie deal. After her rookie contract ended in 2023, the Liberty signed her to a new two-year extension contract.

This new contract is worth $410,060 in total, which gives her a much higher average annual salary of $205,030. This big increase in pay shows how much the team values her skills and leadership.

In the 2025 WNBA season, Sabrina will earn $208,060. This amount is also her cap hit, which means it’s the figure that counts toward the team’s total salary budget. Her rising salary reflects her growth as a player and her importance to the team’s success.

Sabrina Ionescu Net Worth in 2025

Sabrina Ionescu’s exact net worth has not been officially disclosed, but it is estimated to be between $5 million and $6 million. This impressive figure is a result of her successful basketball career and multiple endorsement deals with top brands. While her WNBA salary forms a solid part of her earnings, the majority of her wealth comes from endorsement partnerships that she has secured over the years.

Sabrina signed with Nike in 2020, shortly after entering the WNBA, and became one of the few female basketball players to have her signature shoe, the Nike Sabrina 1. This deal significantly increased her visibility and earnings. Apart from Nike, she has endorsement deals with major brands such as BodyArmor, AT&T, and Michelob Ultra, all of which are adding to her growing financial success. These brands chose Sabrina not only for her basketball talent but also for her marketability, leadership qualities, and strong public image. Through her combination of on-court achievements and off-court brand appeal, Sabrina has become one of the most recognized faces in women’s sports. As her career continues to rise, so will her market value, making her one of the most influential and financially successful athletes in the WNBA today.

Sabrina Ionescu Endorsements

Sabrina Ionescu has become a well-known name in women’s basketball, not only because of her outstanding performances on the court but also due to her impressive success off the court. Her strong personality, leadership, and popularity have attracted several top brands. She has signed endorsement deals with big companies like Nike, AT&T, BodyArmor, Michelob Ultra, and Fanatics. These partnerships have brought her national attention and added a large amount to her earnings.

Because of these endorsements, along with her WNBA salary, her net worth is estimated between $5 and $ 6 million. These partnerships have helped her become more than just an athlete—they’ve made her a role model, a brand ambassador, and a symbol of success in women’s sports. As she continues to grow her career, both her influence and earnings are expected to rise even more.

Nike

In 2020, Ionescu signed a landmark deal with Nike, becoming the first women's basketball player to launch a unisex signature shoe line. The Nike Sabrina 1 debuted in 2023, followed by the Sabrina 2 in 2024, which gained popularity across both the WNBA and NBA. Her deal with Nike is especially important. She has also appeared in major campaigns, including a Super Bowl commercial for Michelob Ultra. These brand deals show that companies trust her image and want her to represent them. Her total income from the deal is not publicly disclosed, but it is estimated to be around $24 million.

BodyArmor

Sabrina Ionescu represents BodyArmor as a brand ambassador. BodyArmor is a popular sports drink company known for promoting hydration and performance. The brand fits well with Sabrina's athletic lifestyle as a basketball player. BodyArmor focuses on supporting athletes who work hard, train daily, and perform their best; these values match Sabrina’s journey and dedication. By partnering with BodyArmor, Sabrina helps promote the brand through advertisements, social media, and events. In return, the company supports her career while benefiting from her strong fan following and inspiring image. The amount Sabrina earns from the deal is unknown.

Michelob Ultra

In 2025, Sabrina Ionescu made her debut in a Super Bowl commercial, which is one of the biggest advertising events in the U.S. She appeared in the ad for Michelob Ultra, a popular light beer brand, alongside NFL legend Randy Moss. The commercial helped her reach a wider audience beyond basketball fans and showed how much her popularity has grown.

Fanatics

Ionescu collaborated with Fanatics, a sports merchandise company, further expanding her presence in the sports retail market. Through this partnership, fans can buy official gear and products linked to her name. It also helps strengthen her brand and connect deeply with her growing fan base.

Tissot

She became the first WNBA player to serve as an international brand ambassador for Tissot, a Swiss watchmaker, enhancing her global brand appeal.

Through these endorsements, Ionescu has not only enhanced her financial portfolio but also solidified her status as a trailblazer in women's sports marketing.

Sabrina Ionescu Investments

Sabrina Ionescu has made some smart investment moves off the court, which explains her business acumen. She joined Bay FC, a professional women's soccer team in the National Women's Soccer League (NWSL), as an investor and commercial advisor in 2024. As a commercial advisor, Sabrina uses her background as a top athlete in the WNBA to help the team's branding and business choices.

For Sabrina, this investment is a significant step because it introduces her to the sports industry's commercial side. Her investment also reflects that she is planning for the future and not just her playing career. Her leadership in women's sports, both on and off the pitch, is demonstrated by her collaboration with Bay FC.

Sabrina Ionescu House

There is not much information on Sabrina Ionescu's house as she remains private about her personal life. She still has close ties to Eugene, Oregon, where she played basketball for the University of Oregon during her college years. Eugene is a place she will "always call home," according to her.

Ionescu has strong ties to New York City and is an important part of the New York Liberty squad. She has worked with her teammates and the Liberty organization in 2025 to help design a brand-new practice facility in Brooklyn. Her dedication to the best on and off the court is evident from her involvement in the development of this facility, which is set to open in 2027 and will be used as a training and recovery area.

While specific information about her current residence remains private, Ionescu's deep connections to both Eugene and New York City highlights her dual presence on the West and East Coasts.